Our Investment Philosophy
A Disciplined, Non-Emotional Approach to Investing

At the Wall Street MoneyCenter, we look upon our obligation to manage your money as the most serious obligation that exists. Our Risk Management Surveillance Systems are a protective strategy designed to eliminate the emotional component from investment decision making. These unique strategies, developed by Peter Bruno, are the foundation of our investment philosophy. Our primary objective is the preservation of capital while seeking maximum growth. Accordingly, "fail-safe" disciplines are built into our standard operating procedures on all portfolios. Our management disciplines involve the continued tracking of the overall market in order to determine the appropriate time to liquidate certain investment vehicles which may be more difficult to sell quickly in a falling market. We use this discipline in conjunction with our "Trailing Price Floor" concept. Historically, investors tend to hold and further accumulate securities that are cycling downward in the false hope of recouping losses. Further, many will exit continuing profit opportunities out of fear of sudden loss. By the automatic and continuous monitoring of all investments using "fail-safe" disciplines and advanced forecasting techniques, The Wall Street MoneyCenter is able to proceed objectively - allowing invested capital to earn a solid rate of return without the fear of massive loss.